Evaluation criteria for new betting sites
Our list evaluates each new bookmaker according to over a dozen parameters. The most important ones include:
1. The year the bookmaker was established. The longer a bookie has been around, the more data there is to collect for a cleaner evaluation.
2. The bookmaker’s license or regulatory authority. While certificates from the UKGC or MGA are the best, there are plenty of others that are still legitimate on sites that feature better odds and faster payments.
3. The Review Status. We create a Review Status using our formula and place bookmakers into either the Reviewed or Currently Under Review categories. For more details on how this system works, read below.
Our system for reviewing new bookmakers
We created the three categories above to be dependent on the most important aspects of a site a bettor should be aware of before signing up with a new bookmaker. A comprehensive breakdown of each of these parameters is available but they can also be summarised as follows:
Bookmakers that are placed on this site have been researched by our expert team and come highly recommended. These sites boast positive features such as fast payments, mobile-friendly websites and betting innovations.
- Reviews of New Betting Sites
We cover all bookmakers that we have reviewed that have not necessarily been established within the last years. The reviews found here adhere to the same quality requirements when it comes to available services, security, odds and market availability. You can read our reviews to find honest evaluations on all the most recent bookmakers located from the UK as well as other countries with rating breaking down their reliability, payout rate, mobile compatibility and any other useful information.
- New Bookmakers vs Established Bookmakers
There are plenty of good reasons for signing up to well-established sites like Bet365 or Bwin since they have proven over the years that they can be trusted. However, new sportsbooks come with new ideas and innovations and ignoring them can mean missing out on unique features and even the ability to make some money.
- Higher Odds
Some of the established sportsbook brands have done well for themselves by reaping huge profits thanks to their high rates of commission. You can see all of this laid out simply on out top bookmakers odds page. One of the advantages of new bookies is that they offer higher odds for the same results so that they can increase their number of players.
- Bonuses and Promotions
This category is exactly what it sounds like. New bookmakers can be thought of like new shops in your area. New customers are often attracted by special, low-cost items which in the case of online bookies means offering more money to players. This is why the newer sites have deals like a very high welcome bonus or a no-deposit sign-up bonus where older sites will only offer something simple like a matched freebet.
- Mobile Friendliness and Innovations
Newer operators usually aim at attracting younger audiences which is why they will prioritise mobile compatibility. As a result, a lot of the fastest, most stable and best mobile applications have been developed by some of the more recent bookmakers. Similarly, these newer companies are constantly looking for new ways to break into innovative markets like the esports scene which has seen huge popularity with millennial bettors.
Five aspects to watch out for with new bookies
Picking a new bookmaker is not an easy decision as they are all competing for your attention and business. Of all the ways in which they compete with each other, we have found these 5 to be the most important.
1. Payout speed and abundance
We believe that this is one of if not the most important factor when it comes to choosing a new or an established bookmaker. Customers should always be able to deposit and withdraw funds using their favourite banking method and receive payments using the method of their choice as fast as possible.
2. Security and level of trust
Sometimes new bookmakers come from well-established companies launching new brands in an attempt to increase their market share. These new bookmaker brand come with many of the advantages of both old and new businesses, particularly the trustworthiness that comes with an established name. We definitely recommend that you always check out our reviews of a new betting site, even if it comes from a name you recognise. This is the best way to be sure that you are making the right choice in signing up for a new bookie.
3. Licenses and regulation
There are two different ways to find out about this. We list all of the applicable licenses and regulatory bodies for each bookmaker on our review pages. Alternatively, you can visit the bookies’ website and see the badges displaying this information at the bottom of the homepage. Generally speaking, any bookmaker that operates within the European Union will be more heavily regulated than one that operates outside it.
4. Word of mouth
Expert reviews and opinions are a great way of gathering information about a bookmaker but there is also plenty of information to be found in players’ experiences. People who use these websites regularly will encounter aspects of them that no-one else will and these people will document which sites are the fairest, which ones are scams and what each site will do in the event of a problem. Bettors are among the most impartial sources of information so always take their comments into account before making a final decision.
5. Review ratings
To put it simply, the higher the bookmaker’s scores on their average rating, the better their services are and the safer they will be. Remember that rating can come from both experts and customers and that it is always worth checking out as many different player ratings as possible so that you can find the bookie that suits you the most.